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Everstone Merges VWO (Wingify) With AB Tasty to Build $100 Million-Plus Optimization Platform

Everstone injects fresh capital to remain the largest shareholder, signaling a push into AI-led experimentation.

Overview

  • VWO (Wingify) and AB Tasty agreed to combine into a single digital experience optimization company, subject to customary closing conditions.
  • The merged business targets more than $100 million in annual revenue from over 4,000 customers, with roughly 90% of revenue coming from the U.S. and Europe.
  • The company will be headquartered in New Delhi and employ about 800 people across 11 offices in North America, Europe, LATAM and APAC.
  • Sparsh Gupta will serve as CEO with Ankit Jain as chief product and technology officer, while AB Tasty co-founders Rémi Aubert and Alix de Sagazan take customer and revenue leadership roles.
  • Everstone remains the largest institutional shareholder with new funding; executives say both firms are profitable with no layoffs planned, and some reports suggest a $400–$500 million valuation though terms were not disclosed.