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Event-Driven Surge Pushes Canadian Hotel Rates to Highest Growth Since 2024

CoStar says calendar shifts and major sports matches drove sharp rate gains, signaling concentrated short-term demand rather than broad, sustained recovery.

Overview

  • CoStar’s May 2026 data show national occupancy at 70.7%, average daily rate up 9.5% to CAD233.40, and RevPAR up 10.5% to CAD165.02.
  • Quebec led provincial performance in May with occupancy up 5.9%, ADR up 20.0% to CAD276.62, and RevPAR up 27.1%, and Montreal posted the biggest metro gains driven in part by the Canadian Grand Prix moving from June into May.
  • Toronto and Vancouver registered sharp single-day rate spikes during the World Cup, with Toronto’s ADR rising 47.6% on June 12 and Vancouver’s ADR jumping 54.0% on June 13, producing large one-day revenue gains.
  • Booking snapshots show uneven demand for event nights: as of June 15, Vancouver had 64% of rooms booked for its June 24 match, down 8.6% year over year, and downtown on-the-books occupancy stood at 66.3%, down 14.3%.
  • CoStar’s findings draw on a 94,000-property sample and underline that calendar moves and sports events can sharply lift rates for specific nights, but such spikes do not guarantee sustained full-year improvement and will shape pricing and booking behavior for hotels and travelers.