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3w ago

Eurovision Draws 131 Million Viewers as Boycotts Cut Reach

EBU data shows boycotts lowered total TV reach with the final drawing an unusually high 42.62% market share.

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Der Eurovision Song Contest in Wien hat vor dem Hintergrund des Boykotts mehrerer Länder weniger Menschen erreicht als im Vorjahr, zugleich aber hohe Marktanteile erzielt.

Overview

  • The European Broadcasting Union reported that the 70th Eurovision in Vienna was seen by 131 million people across 35 TV markets, down from 166 million in 37 markets last year.
  • The final achieved an average market share of 42.62%, more than double the average share of the broadcasting channels and higher than any contest edition between 2009 and 2023.
  • Spain, the Netherlands, Ireland, Slovenia and Iceland withdrew their broadcasts in protest over Israel’s participation and actions in Gaza, a move the EBU says reduced overall reach.
  • Host Austria set a record Eurovision audience of 4.4 million viewers, and reach rose by 1.2 million in both Austria and Australia compared with the prior edition.
  • The EBU reported new digital and youth viewing records, and the winning song 'Bangaranga' by Dara reached number one on Germany’s official singles chart, marking a notable commercial lift for the winner.