Overview
- The European Broadcasting Union and European Athletics published a 23‑page document called "Raising the Bar" on Tuesday that shows recommended and discouraged camera shots for women's track and field.
- The guidance warns against lingering close‑ups, low rear or under angles, and slow‑motion replays that add no technical value while urging wider angles, aerial views and technical storytelling.
- The document was produced with input from elite athletes including Holly Bradshaw, Ivana Španović and Blanka Vlašić, who said intrusive camera work has caused distraction during competition and led to social media abuse.
- The recommendations are voluntary and carry no penalties, leaving broadcasters free to adopt the practices ahead of events such as the European Athletics Championships.
- Supporters say the rules could improve athlete welfare and how audiences understand technique, while critics on social platforms have mocked or questioned how the guidance will be enforced and received by viewers.