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EuroLeague Says 17 Franchise Offers as It Pivots to Investor‑Led Model

Investor demand is driving plans for a franchise model, arena funding programs, a direct-to-fan digital marketplace, wider season reform.

Overview

  • EuroLeague CEO Chus Bueno disclosed that the league has received 17 formal offers to create new franchises, 14 from existing clubs and three from investment funds, while 40 clubs have applied to join the secondary EuroCup.
  • Bueno said 25 institutional funds have signalled interest in investing in the league or its clubs as the competition develops legal steps to convert teams into long-term franchises.
  • The league is targeting expansion to 22–24 teams with a two-conference format aimed at the 2027–28 season and plans to act as a platform to help clubs finance arena upgrades, with Olympiacos cited as an early pilot.
  • EuroLeague leadership is holding informal talks with the NBA and seeking a cooperative 'Windows' solution with FIBA, but Bueno warned these discussions are exploratory and not guarantees of a deal.
  • Real Madrid remains the lone shareholder yet to sign a proposed 10-year agreement and the league will reassess Abu Dhabi as the 2027 Final Four host by September while it finalizes operational and geopolitical arrangements.