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last mo.

EU–Australia Deal Keeps Prosecco Name at Home, Ends Export Use in 10 Years

The deal locks in domestic naming rights with a 10-year export phase-out.

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Australian winemakers celebrating win after fighting for use of name
The question of whether prosecco will continue to remain on Australian wine bottles is expected to be answered as part of a European trade deal. File picture

Overview

  • The agreement, signed Tuesday in Canberra by Prime Minister Anthony Albanese and European Commission President Ursula von der Leyen, confirms Australian winemakers can keep using the name prosecco for domestic sales.
  • Export use of the name will end after a 10-year transition, and bottles sold in Australia will need a geographic indicator on the label.
  • King Valley producers, including the Dal Zotto family and Brown Brothers, welcomed the outcome as a win for a region that makes more than half of Australia’s prosecco.
  • Industry groups plan to seek federal help to rebrand export lines, a shift that touches only about 2–5% of King Valley prosecco sold mainly to New Zealand and Southeast Asia.
  • Beyond wine, the pact preserves Australian use of food terms such as parmesan and kransky and removes most EU tariffs on Australian goods, with wine exporters expected to gain about $37 million a year.