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EU Proposes Forcing Google To Share Search Data With Rivals

The move aims to open search and AI markets by giving rivals access to data Google keeps proprietary.

Overview

  • The European Commission unveiled the draft measures Thursday, starting a consultation that runs until May 1.
  • The plan would require access to ranking, query, click and view data, plus data from AI chatbots with search features, on fair, reasonable and non‑discriminatory terms.
  • Access would be provided through controlled tools with strict anonymisation, eligibility checks and pricing limited to incremental costs with a reasonable return.
  • Google said it will fight the proposal, arguing it overreaches and risks users’ sensitive searches, and it suggested OpenAI is pushing to harvest its data.
  • A binding decision is due by July 27, 2026, and violations of the Digital Markets Act can bring fines up to 10% of global revenue.