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EU Prepares High Triple‑Digit Million‑Euro Fine for Google Over Search Self‑Preferencing

Brussels says the move is meant to force Google to follow the Digital Markets Act with a decision expected before the EU summer break.

Overview

  • Reporters said Tuesday that the European Commission is preparing a high triple‑digit million‑euro penalty for Alphabet’s Google after a probe found signs it may have favoured its own services in Search.
  • The formal investigation began in March 2025 and focuses on whether Google gave preferential placement to its shopping, travel and local services at the expense of rival sites and apps.
  • Commission spokespeople have emphasized that securing compliance with the Digital Markets Act is the primary aim and that fines are a tool to achieve behavioural change.
  • Google has pushed back, saying the DMA-driven changes have degraded Search for European users and describing the adjustments it has made as a major downgrade to the product.
  • The DMA allows fines up to 10% of a firm’s global turnover so the reported penalty would be large but not the law’s maximum, and markets have shown immediate caution with Alphabet shares sliding on the news.