Overview
- Wines meeting the 0.05% ABV threshold may carry a “0.0%” label across the EU.
- Bottles at 0.5% ABV or higher can be labeled “alcohol‑reduced” if their alcohol content has been cut by at least 30%.
- Lawmakers in Strasbourg approved the measure by a large majority following a December agreement with national governments.
- Demand for non‑alcoholic wine and sparkling wine is growing, particularly as younger consumers cut back on alcohol.
- In Austria, retail wine purchases fell about 5% last year and hospitality sales also declined, according to ÖWM.