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EU Orders Meta to Open WhatsApp to Rival AI Chatbots

Brussels threatens enforcement over WhatsApp rules that exclude AI‑first firms.

Overview

  • The European Commission formally instructed Meta to allow competing AI chatbot providers on WhatsApp or face consequences.
  • Regulators say Meta’s exclusionary terms may breach EU competition rules and risk “irreparable harm” to smaller rivals, with Competition Commissioner Teresa Ribera citing abuse of market power.
  • Meta rejected the assessment, arguing there is no basis for intervention and disputing that WhatsApp is an important distribution channel for AI chatbots.
  • Meta changed WhatsApp business terms in October to bar companies whose primary business is artificial intelligence, with a transition period for existing users ending in mid‑January.
  • Meta can now submit a formal response, and the Commission may issue interim measures ordering changes to the terms, with fines possible if Meta does not comply.