Overview
- The investigation focuses on whether Shein’s systems prevent illegal goods across the EU, citing sexualized childlike dolls and illegal weapons identified in French checks.
- Regulators will scrutinize engagement features such as rewards, points, infinite scroll and persistent notifications that could encourage harmful use.
- The probe examines the clarity of recommendation algorithms and whether Shein offers an easily accessible non‑profiling choice to users, as required by the DSA.
- Ireland’s digital services coordinator participates as the lead authority because Shein is established in the EU via Ireland.
- Shein says it will fully cooperate and highlights recent compliance investments, while the Commission gathers evidence with no provisional ban imposed.