Overview
- The investigation focuses on engagement features such as points or rewards that may encourage compulsive use.
- Officials will assess whether Shein discloses key parameters of its recommendation systems and offers a non‑profiling option as required by the DSA.
- Authorities are examining possible listings of illegal goods, including inflatable dolls with childlike appearances.
- The formal proceeding enables the Commission to collect evidence, issue information requests, conduct monitoring and adopt countermeasures or find non‑compliance.
- Coimisiún na Meán is the national coordinator due to Shein's Dublin base, and the process has no fixed deadline, with the company able to propose remedial commitments.