Overview
- Brussels launched formal proceedings to test Shein’s controls on illegal products in the EU, including items that could constitute child sexual abuse material such as child-like sex dolls, as well as weapons and other non‑compliant goods.
- Investigators will examine engagement features like points and rewards for possible harmful, “addictive” effects and will assess whether Shein’s recommender systems are transparent and offer a non‑profiling option as required.
- The Commission has begun evidence gathering with further information requests, monitoring and interviews possible, with no set deadline and potential outcomes that include interim measures, binding commitments or fines up to 6% of global revenue.
- Ireland’s Coimisiún na Meán is assisting because Shein’s EU entity is based in Dublin and has sought information on protections for minors under Article 28 of the DSA.
- Shein says it is cooperating and has invested in compliance steps, including banning sex dolls globally, accelerating age‑assurance measures, and conducting systemic risk assessments to strengthen safeguards for younger users.