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EU Moves to Force Meta to Reopen WhatsApp to Rival AI Assistants

EU regulators set out a preliminary abuse finding, with temporary orders under consideration to preserve competitor access.

Overview

  • Brussels sent Meta a statement of objections, stating its initial view that blocking third‑party AI on WhatsApp breaches EU antitrust rules.
  • The Commission said it may impose interim measures to restore rivals’ access to WhatsApp during the investigation, subject to Meta’s reply and rights of defense.
  • Meta’s updated WhatsApp Business terms, effective January 15, 2026, left Meta AI as the only general‑purpose assistant allowed on the platform.
  • Meta disputes the case, arguing the WhatsApp Business API is not a key distribution channel and that consumers have many alternative ways to use AI assistants.
  • Major providers including OpenAI’s ChatGPT and Microsoft’s Copilot exited WhatsApp after the policy change, while Italy ordered a domestic halt and a Brazilian court suspended a local interim measure.