Overview
- The European Commission on May 28 fined Temu €200 million after finding the platform allowed the sale of illegal and unsafe items, including baby toys with suffocation or toxic‑chemical risks and chargers that failed basic safety tests.
- Commission investigators used undercover purchases and laboratory testing to build their case, and national consumer authorities and groups provided corroborating reports.
- Brussels concluded Temu breached its duties under the Digital Services Act by failing to identify, analyse, and mitigate systemic risks from illegal products on its marketplace.
- Temu has contested the decision as disproportionate and says it has already strengthened risk controls, while the Commission cited PDD Holdings’ global revenue when framing the sanction but imposed a penalty well below the DSA maximum.
- The action increases scrutiny of other China‑linked platforms such as AliExpress and Shein and could prompt wider EU moves on online imports and enforcement that affect low‑cost cross‑border sellers and consumer safety.