Overview
- The European Commission found the brands unlawfully restricted independent retailers’ pricing across stores and online, undermining competition and keeping prices higher for consumers.
- Penalties exceed €157 million, with roughly €119.6–€119.7 million for Gucci, about €19.6–€19.7 million for Chloé, and €18 million for Loewe.
- The case stems from probes opened in April 2023 and on‑site searches in July 2024, culminating in the decision announced on October 14–15, 2025.
- Cooperation with investigators reduced the fines, cutting Gucci and Loewe’s penalties by 50% and lowering Chloé’s by 15%.
- Kering said the practices no longer apply at Gucci and that it had provisioned the fine, while EU officials framed the action as protecting consumers and reinforcing competition rules in the luxury sector.