eToro Reboots Its App Around Tori, a Proactive AI Investing Agent

eToro seeks to make investing proactive through AI built on its community data, new goal-based sub-accounts, integrated self-custody wallets, a developer App Store, a desktop client, a refreshed brand.

Overview

eToro unveiled the rebuilt AI-first mobile app on Tuesday, July 7, 2026, centering the experience on Tori, a proactive agent that surfaces portfolio insights, flags price moves and explains market signals.
The company added goal-based sub-accounts and agent-powered portfolios so users can run or copy AI agents that trade inside separate accounts for different financial goals.
eToro launched eToro Edge, a new desktop client with professional-grade charting and analytics aimed at more active traders.
The mobile app now offers instant non-custodial crypto wallets powered by Zengo to give users direct crypto ownership and access to decentralized finance from the app.
eToro expanded its App Store and Builders’ Portal to let developers and partners build trading and analytics tools while cautioning that Tori provides educational insights, product availability varies by jurisdiction, and the July 7 rollout drew only a modest immediate share-price move.