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Ethos Technologies Prices $200 Million IPO as Nasdaq Debut Ends 11% Below Offer

The listing showcases a profitable, tech-driven life insurance model built on rapid online underwriting.

The Nasdaq logo is seen at the Nasdaq Market in New York City, U.S., September 16, 2025.  REUTERS/Brendan McDermid

Overview

  • The company and selling shareholders sold 10.5 million shares at $19 each, the midpoint of the marketed range.
  • The pricing implied a valuation of about $1.2 billion, and the stock closed its first day at $16.85 for a market cap near $1.1 billion, below its 2021 private valuation of $2.7 billion.
  • Shares trade on the Nasdaq under the ticker LIFE, with Goldman Sachs and J.P. Morgan serving as lead underwriters.
  • Ethos reported nearly $278 million in revenue and about $46.6 million in net income for the nine months ended September 30, 2025, after reaching profitability by mid-2023.
  • The digital platform issues life insurance online without medical exams, operates as a licensed agency, has activated more than 500,000 policies, and counts over 10,000 active selling agents.