Overview
- Ethos, which announced a $22.75 million Series A on Wednesday, drew a lead check from Andreessen Horowitz with General Catalyst, XTX Markets, Evantic Capital and Common Magic joining.
- The London startup uses voice interviews and signals from public work to build rich profiles of what people actually know, then matches them to paid calls, research, data labeling, consulting and jobs.
- Ethos says hedge funds, private equity firms, leading AI labs and large consultancies use the platform, and it charges businesses a per‑project fee of about 30% with a self‑described eight‑figure annualized revenue run rate.
- Key growth figures are company‑reported, with outlets citing either about 35,000 or about 5,000 new experts joining each week and no independent verification shared.
- Ethos competes with expert networks like GLG and AlphaSights and with newer marketplaces, a shift that reflects demand for screening methods that rely on real conversations and published work rather than résumés.