Overview
- Eterna, a 163-year-old German shirt and blouse maker, is winding down operations in summer 2026 after insolvency proceedings opened in March 2026.
- Competitor Olymp acquired the Eterna trademark and says it is exploring ways to relaunch the label, though it has not shared plans for stores or pricing.
- Eterna’s online shop is deactivated and new orders are blocked, while FAQs say customers must now cover return shipping if no label was provided and some vouchers can no longer be redeemed.
- Clearance sales are underway at many brick-and-mortar stores, including several in North Rhine-Westphalia and the Rhein-Main region, with windows in places like Bochum advertising discounts up to 50 percent.
- About 400 jobs at the Passau headquarters are at risk, and BILD reports employees received termination letters for late June as the company seeks buyers for a small number of stores.