Overview
- International arrivals to Europe are forecast to rise 6.2% in 2026, driven by projected gains from China (+28%) and India (+9%) versus a modest 4.2% increase from the Americas, according to the European Travel Commission.
- Cirium data show transatlantic bookings weakening in the Oct. 7–Jan. 31 period, with Europe‑to‑U.S. down 14.2% year on year and U.S.‑to‑Europe down 7.3%.
- Major European carriers, including Lufthansa and Air France‑KLM, report rising demand for premium cabins while economy bookings on transatlantic routes have fallen.
- ETC reports travel expenditure in Europe rose an estimated 9.7% in 2025, indicating value‑led demand, more off‑season trips and a tilt toward higher‑priced experiences.
- Northern and Central/Eastern Europe recorded notable inbound growth, while traditional hotspots stayed resilient, and France stood out in 2025 with a 17% jump in U.S. visitors and tourist spending up 9% to €77.5 billion.