Overview
- The Mediterráneamente spot premiered in mid‑June as Estrella Damm’s 2026 summer campaign to mark the company’s 150th anniversary.
- Creative director Oriol Villar conceived the concept and Nico Méndez directed the film, which centers on the legendary figure Canyut played by painter Xavier González Arnau.
- The ad assembles more than 20 public figures from film, music, sport, gastronomy and social media to represent Mediterranean culture and the brand’s values.
- Filming took place in multiple Catalan Mediterranean locations including Cadaqués, s’Arenella, the casetes del Garraf, Cala s'Alguer and Mar Menuda, with production teams accepting difficult spring weather to preserve on‑site authenticity.
- The spot uses The Beach Boys’ ‘Wouldn’t It Be Nice’ for a nostalgic tone, features artist Rels B as part of an ongoing collaboration, and is expected to generate wide digital views and social attention.