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ESPN Sets 'ESPN Beach' Hub in Santa Monica for Super Bowl LXI

The beachfront plan signals ESPN's first Super Bowl production with a large Disney fan push.

Overview

  • ESPN announced a week-long ESPN Beach on Santa Monica Beach that will serve as its central broadcast center for Super Bowl week in February 2027.
  • Most daily studio shows will air from multiple beachside sets starting Monday, February 8, 2027, with ABC programming also based on site.
  • Fans can access a free activation on the Santa Monica Pier featuring interactive games, immersive sports experiences, Disney-themed activities, food, and merchandise.
  • The footprint will stretch across Los Angeles with activations at Disneyland Resort, and Super Bowl Sunday pregame coverage will originate from SoFi Stadium.
  • Super Bowl LXI airs February 14, 2027 on ESPN and ABC in ESPN’s first Super Bowl production, with expanded access that includes planned Spanish-language broadcasts through TelevisaUnivision.