Overview
- The campaign kicked off after Super Bowl 60 with “The Handoff” spanning SoFi Stadium and Disneyland and the debut of the “We’re Going” spot across ESPN and Disney platforms.
- Programming launches now include the weekly “I Scored a Touchdown” features highlighting 61 Super Bowl scorers and Jeremy Schaap’s “The Biggest Game” video podcast that will ramp up near the NFL Draft.
- ABC and ESPN are slated to carry Super Bowl LXI from SoFi Stadium on Feb. 14, 2027, with an ESPN2 ManningCast planned and Joe Buck and Troy Aikman expected to handle the main call.
- Disney plans Super Bowl integrations across theme parks, ABC Entertainment and other company brands over the next 12 months, with additional experiences to be announced throughout the year.
- ESPN says activations will cluster around key NFL moments to target broader audiences including women and Gen Z, supported by prior production and rights moves such as hiring Artie Kempner and finalizing its NFL Network deal.