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ESPN and Disney Launch Sweepstakes Sending Fans to Super Bowl LXI and Disneyland

The promotion links ESPN’s first Super Bowl production with Disney parks, programming, promotions to drive cross‑platform ticket giveaways through the 2026 NFL season.

Overview

  • The “We’re Going to the Super Bowl” sweepstakes launched on Tuesday, September 8, 2026, and is open for entries through December 31, 2026, at ESPN.com/SBLXI.
  • One grand prize will send a winner and up to three guests to Super Bowl LXI on February 14, 2027, plus a three‑night Disneyland Resort stay and 3‑Day Park Hopper tickets, with the winner required to travel February 12–15, 2027.
  • Eligibility is limited to U.S. legal residents age 18 and older, entrants may submit one entry per person, and official rules and travel restrictions are posted by ESPN.
  • Several outlets describe airfare as included in the prize, but that detail appears in a single report and has not been broadly corroborated in ESPN’s primary sweepstakes materials.
  • The giveaway is the opening element of ESPN and Disney’s “Year of the Super Bowl” campaign that will place additional ticket drops and fan experiences across Disney+ Perks, Andscape, ABC programs and ESPN platforms, a build designed to amplify ESPN’s first Super Bowl production and bring more fans to in‑person events.