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ESMA Says Many Prediction Market Contracts Fall Under EU Binary‑Options Ban

Firms must test each event contract against MiFID II to determine whether they need authorisation before offering binary‑outcome markets to EU clients.

Overview

  • ESMA issued a public statement on Friday saying products that pay a fixed yes‑no outcome can qualify as MiFID II financial instruments and therefore may trigger existing national bans on binary options for retail clients.
  • The regulator said the product’s functional features, not its name or branding, determine classification and it told firms to carry out contract‑by‑contract legal analyses to check applicability of product intervention measures.
  • EU retail access will be effectively blocked where an event contract meets the binary‑option definition because most member states maintain permanent national prohibitions that apply automatically once a contract is a financial instrument.
  • Regulators had already acted before ESMA’s clarification, with Spain temporarily blocking Kalshi and Polymarket on May 26 and gambling authorities from nine countries issuing a June 19 joint warning about unlicensed platforms.
  • The clarification comes as global prediction‑market volume surged to about $50 billion in June driven by World Cup activity, forcing platforms to reassess launches, target professional or authorised channels, or seek alternative gambling or crypto compliance routes.