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Esha Deol Launches Interior Label, Joins House of Abhinandan Lodha’s Alibaug Villa Project

The launch marries personal legacy to Alibaug’s celebrity property boom.

Overview

  • A Monday announcement paired Esha Deol with The House of Abhinandan Lodha to design a marquee luxury villa project in Alibaug, as she also unveiled her studio Esha Dharmendra Deol Design.
  • Esha said the brand’s lantern logo was handcrafted by her late father, Dharmendra, and described it as the light she intends to carry forward.
  • She grew emotional recalling hours spent discussing spaces with her father, and Bobby Deol reposted her speech to wish her well on the new venture.
  • Deol framed the move as a long‑planned shift, citing years of interest in interiors and early training under designer Neetu Kohli to establish her credentials.
  • The tie‑up taps Alibaug’s status as a favored second‑home market for Bollywood figures, with recent land buys reported by Amitabh Bachchan, Kriti Sanon, and Kartik Aaryan.