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Erling Haaland Takes Major Stake in Norway Chess to Back New World Championship Tour

The FIDE-approved circuit plans a late-2026 pilot and a 2027 launch across four events with at least $2.7 million in prizes.

Overview

  • Haaland co-founded Chess Mates with businessman Morten Borge, and the company will be a significant owner of Norway Chess, though the investment size was not disclosed.
  • Norwegian outlet VG reported Chess Mates may hold about 25% of Norway Chess, a figure not confirmed by the parties.
  • The Total Chess World Championship Tour will crown a combined champion across Fast Classic, Rapid and Blitz formats, with four tournaments held in different cities each season.
  • Organizers say they are in the final phase of selecting host cities, and Norway Chess CEO Kjell Madland expects Haaland’s profile to draw new audiences.
  • Top players are expected to feature, with reports suggesting Magnus Carlsen could participate, but no player commitments have been formally announced.