Overview
- Photographs and viral videos from late June documented Haaland deplaning with multiple Hermès Haut à Courroies (HAC) pieces, including the limited‑edition “Endless Road” HAC 50.
- Style writers and a viral TikTok by stylist Jack Savoie identified at least seven Hermès HACs and Birkins in his visible rotation and catalogued specific models and markings.
- Resale experts and lifestyle outlets put individual bag prices in the tens of thousands, with some HAC variants cited near $68,000 and the player's Hermès holdings estimated at several hundred thousand dollars on the secondary market.
- Social media reaction has ranged from praise to homophobic criticism, driving wider discussion about masculinity, fashion norms, and athletes adopting accessories historically coded as feminine.
- Reporters note this is part of a broader trend of elite footballers using oversized luxury travel bags, and observers point out that the HAC began as a utilitarian saddlery design and now often trades as a collectible investment.