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Erin Andrews’ Faux-Fur Auter Coat Sells Out After Viral NFC Wild Card Appearance

The brand says preorders are now open with April 2026 ship dates after the sideline look sold out within a day.

Overview

  • During the 49ers–Eagles game in Philadelphia, Andrews wore Auter’s The Fox Jacket, a plush faux-fur piece in a black-and-ivory palette priced around $950, suited for sub-40, windy conditions.
  • The coat drew immediate on-air remarks from Michael Strahan and a rush of memes and pop-culture comparisons across social media.
  • Auter and retailers reported rapid sell-through of the featured colorway, with the item shifting to preorder and waitlist status.
  • The company lists preorders with an April 2026 shipping window following the surge in demand.
  • Despite the fashion frenzy, Andrews delivered game updates, including reporting George Kittle’s Achilles tear during the 49ers’ 23–19 win, and her stylist credited the choice to supporting Auter founder Rob Zangardi.