Overview
- Jean Guesdon announced on LinkedIn Wednesday that Eric Baptizat has rejoined Ubisoft as Game Director for the Assassin's Creed brand.
- Baptizat spent about 16 years at Ubisoft in lead roles on Black Flag, Unity, Origins and Valhalla before leaving in 2021 to work on the Dead Space remake and Battlefield 6 at EA Motive.
- Ubisoft says Baptizat will oversee future Assassin's Creed development, and reporting notes he will be involved with projects such as Assassin's Creed Hexe, which an unnamed insider told reporters is likely more than a year away.
- The hire follows Ubisoft's earlier 'major reset' that split work into separate creative houses, canceled several games and prompted the company to rehire veteran leaders to improve delivery.
- The series has recent commercial momentum — Black Flag Resynced exceeded its annual sales goal in roughly 14 days — and Ubisoft frames Baptizat's return as a move to stabilize the franchise and manage multiple concurrent projects.