Overview
- The new store sits at 8550 Santa Monica Blvd and operates daily from 7 a.m. to 10 p.m., according to the company.
- Its tonic bar and café run from 9 a.m. to 9 p.m., featuring a location-exclusive Wake Up in Weho smoothie described as a coffee-based blend with creatine, A2 whey protein, and adaptogenic mushrooms.
- Crowds formed outside before doors opened, with TikTok video showing a line wrapped around the building as guests sought grand-opening goodie bags.
- This launch brings Erewhon to 11 Southern California locations, with company materials listing Pacific Palisades, Thousand Oaks, and Glendale as coming soon.
- Erewhon emphasizes highly curated, premium products and has drawn attention for high-priced items and influencer-linked smoothies, including a $21 Hailey Bieber drink and a $19 strawberry reported last year.