Overview
- The couple introduced the project on social media with black‑and‑white photos that show them and their two children wearing branded sweaters.
- The brand’s Instagram bio reads “move easy, live fully,” and the profile quickly drew more than 21,000 followers, according to coverage of the account.
- A countdown on the official site signals an announcement later this month, with no product lineup or pricing disclosed yet.
- Photos and styling suggest a streetwear or sportswear focus, though the pair have not confirmed what they will sell.
- The name echoes Fernández’s No. 24 from Argentina’s 2022 World Cup run, and the rollout lands as his club season winds down and national-team duties approach.