Overview
- The home, away and goalkeeper shirts went live at 8am on March 23 with a two‑day online exclusivity window before wider release at retailers such as Fanatics, JD Sports and UK Soccer Shop.
- The home shirt keeps a traditional white base with navy accents and a red side stripe, the away returns to classic red with a central badge, and the goalkeeper kit features a bold blue lion graphic.
- Each shirt includes a gold star commemorating 1966 plus the phrase “happy and glorious” inside the collar as part of the heritage‑led design.
- Two tiers are available: Match/Authentic with Nike Aero‑FIT, a tighter cut and heat‑pressed crests, and Stadium/Replica with Dri‑FIT fabric, a more relaxed fit and embroidered logos.
- Price reports differ across outlets, with Radio Times listing Authentic at £124.99 and Replica at £84.99, while Football365 cites £134.99 for Authentic and £89.99 for Stadium along with kids’ shirts at £64.99.