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England Releases Limited Palace x Nike Collection as World Cup Begins

The exclusive drop at the England Official Store is designed to drive demand ahead of a wider retail launch scheduled for 16 June.

Overview

  • The England x Palace x Nike collection went on sale exclusively through the England Official Store on Friday, June 12 as the 2026 World Cup kicked off.
  • The range includes shirts, jackets, tracksuits, headwear and a retro Cryoshot Air Speed M football boot with published prices such as the short‑sleeve shirt (£54.99) and the boots (£184.99).
  • Marcus Rashford was pictured earlier wearing the pewter short‑sleeve shirt that features a bold St George stained‑glass motif, a look that helped build interest before the drop.
  • A wider retail release is scheduled for 16 June at stockists including Nike and Palace Skateboards, a planned follow‑up that retailers commonly use to extend selling windows and hype.
  • The collaboration blends streetwear credibility from Palace with Nike’s England partnership and has generated strong online buzz and mixed fan reactions that could drive resale demand and publicity.