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Emma Raducanu Joins UNIQLO as Global Brand Ambassador After Nike Exit

The move links her to UNIQLO’s select roster, with her first appearance in the kit expected at Indian Wells.

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Raducanu has been with Nike since she was 15 but looks set to join Uniqlo for Indian Wells
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Overview

  • UNIQLO officially introduced Raducanu as its newest Global Brand Ambassador after a teaser post on Monday.
  • The switch ends her years-long association with Nike, with her UNIQLO debut expected at the BNP Paribas Open starting March 4.
  • UNIQLO says she will champion its LifeWear philosophy and collaborate on the design and function of her on-court apparel.
  • Financial terms were not disclosed, though multiple reports estimate about $3.5 million per year plus performance bonuses.
  • Raducanu is reported to be UNIQLO’s first female tennis ambassador, footwear details remain unclear, and the move reflects a wider trend of players shifting away from Nike.