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Eminem Joins Jack White for Surprise Lions Halftime at Ford Field

The unannounced hometown cameo highlighted the NFL’s push to elevate regular-season entertainment.

Overview

  • Jack White opened the Thanksgiving halftime show in Detroit before bringing out Eminem for a brief joint set.
  • The pair performed Eminem’s “Till I Collapse” and The White Stripes’ “Seven Nation Army” in front of a roaring home crowd.
  • The NFL had only publicized White’s appearance prior to the game, keeping Eminem’s participation under wraps.
  • Clips of the performance spread quickly across social platforms following the LionsPackers broadcast.
  • Eminem served as executive producer of the show with manager Paul Rosenberg under a multi-year agreement with the Lions to oversee Thanksgiving halftimes through 2027, as reported.