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Emilia Mernes Registers Perra Exclusive S.A. to Enter Argentina’s Real Estate Market

The family-run firm is legally constituted with broad real estate permissions, with no projects announced.

Overview

  • The company was constituted on December 18, 2025 and its registration was published on January 2, 2026 in the Boletín Oficial.
  • It lists legal domicile in Buenos Aires, carries a 99-year term, and starts with 30 million pesos in capital, reported as roughly USD 20,000.
  • Ownership records show Mernes with 95% of shares and as alternate director, while her mother, Liliana Gabriela Rueda, is president.
  • The statute permits activities across the sector including buying, selling, renting, development, administration, intermediation, market studies, and arranging or providing project financing.
  • Coverage links the Perra Exclusive name to Mernes’ artistic brand, and situates the move within a broader trend of celebrities diversifying into real estate.