Overview
- The campaign rolls out global billboards and trailers that place the title in quotation marks ahead of a Valentine’s Day 2026 opening.
- Emerald Fennell says she is making “a version” rather than Wuthering Heights, describing alterations to events and perspective.
- The trailer calls it “the greatest love story ever told,” a framing critics contrast with the book’s depiction of passion as ruinous.
- Jacob Elordi’s casting as Heathcliff has drawn criticism from commentators citing the character’s dark-skinned, “gypsy-like” description in the novel.
- Promotional visuals favor stylized, nontraditional Victorian aesthetics—from a white wedding dress and latex-like looks in teasers to gothic couture on recent red carpets—fueling expectations of a bolder, more sexualized tone.