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Elmo Launches ARD Videopodcast as Susanne Daubner Jokes About Inviting Him to Her 'Last' Tagesschau

NDR says the childlike interviewer is meant to use nostalgia to draw out candid conversations and reconnect younger adults and parents with the Sesamstraße brand.

Overview

  • The new video podcast Elmo – und du so? began streaming on ARD‑Mediathek and ARD Sounds on Wednesday and features roughly 20‑minute interviews with adult guests.
  • In the debut run Tagesschau presenter Susanne Daubner appeared and joked that Elmo should come to her 'last' Tagesschau broadcast while discussing her thoughts on ageing and leaving a legacy.
  • NDR told reporters it chose Elmo as an interviewer to use his childlike charm to make guests more open and emotional and to reach 25–39‑year‑olds as well as young parents.
  • Other early episodes name guests such as singer Max Mutzke and presenter Linda Zervakis, and the German Elmo is performed by puppeteer Martin Reinl; NDR has not yet decided how many episodes will be produced.
  • The format mixes nostalgia and personality‑driven conversations, which could prompt a renewed interest in Sesamstraße among young adults and change how public broadcasters engage family audiences.