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Ellison Pledges 45-Day Theatrical Window and 30 Films in Paramount–Warner Deal

The pledge seeks to ease industry concerns during regulatory review of the $110 billion merger.

Overview

  • Paramount Skydance CEO David Ellison, who appeared at CinemaCon on Thursday, promised a minimum of 30 theatrical films a year across Paramount and Warner Bros., with at least 45 days in theaters and streaming after 90 days.
  • Exhibitors split on the vow, with AMC’s Adam Aron expressing confidence Ellison will deliver while trade group Cinema United warned that consolidation has historically meant fewer movies in theaters.
  • The planned acquisition, valued at roughly $110–111 billion, still needs a shareholder vote later this month and antitrust clearance, and Sen. Cory Booker held a hearing this week to examine its competitive impact.
  • Paramount’s SEC filings outline about $6 billion in savings from cutting duplicative operations, which creators fear will mean job losses as thousands have signed open letters urging regulators to block the merger.
  • Following Thursday’s CinemaCon remarks, Paramount told advertisers in Los Angeles that Pluto TV will adopt the Paramount+ technology stack this summer to improve the free service, signaling product investment alongside its theatrical push.