Overview
- The multi-year agreement was signed with the Rugby Football Union and grants league naming rights.
- The competition is being rebranded as Elior Champ Rugby across broadcasts, digital platforms and stadium signage in the season’s final quarter.
- The RFU characterizes the deal as the league’s first title sponsorship in over six years following the end of Greene King’s agreement in 2021.
- Both parties present the partnership as values-led with a focus on nutrition, healthier lifestyles, community support and developing future talent.
- Elior UK is a long-established contract caterer, founded in 1991 with about 10,000 employees, with existing sport partnerships at Scottish Gas Murrayfield Stadium and Glasgow Warriors.