Overview
- The horror film Ice Cream Man, directed and co-written by Eli Roth, opens in U.S. theaters on Friday, August 7, 2026.
- Roth is releasing the movie through his label The Horror Section without an MPAA rating so he would not have to cut graphic practical gore for an R rating.
- Roth says child actors and their parents were informed horror fans who consented to on-set blood effects and props, and he described the set as enthusiastic and collaborative.
- Marketing includes a limited-edition Humphry Slocombe flavor called Brain Freeze available in Bay Area shops and for nationwide delivery via Goldbelly as an August tie-in.
- The film features Ari Millen as the title character, a supporting cast of adults and children, and high-profile collaborators such as Nas as an executive producer and Snoop Dogg contributing music, which Roth hopes will broaden the film’s audience.