Overview
- The full red-band trailer was released Wednesday and the studio confirmed an unrated theatrical release on August 7 with a planned rollout across about 2,000 North American screens.
- The trailer shows an idyllic summer town unraveling after children eat the ice cream sold by the title character and begin committing brutal, violent acts without revealing plot twists or the film’s conclusion.
- Eli Roth directed, co-wrote the original screenplay with Noah Belson, produced the film under his The Horror Section label, and also appears in the cast.
- The production emphasizes practical prosthetic effects by Adrien Morot and Steve Newburn and a music package that includes composer Brandon Roberts with additional contributions from Snoop Dogg while Nas is credited as an executive producer.
- Backed by partner financing from Media Capital Technologies and distributed by Iconic Events Releasing, the film is being positioned as a summer theatrical event that aims to reach beyond core horror fans and could launch a new franchise if it performs commercially.