Overview
- The Horror Section released the first teaser Monday, confirming a nationwide Aug. 7 opening on more than 2,000 screens via Iconic Events Releasing.
- Ari Millen leads the cast as the sinister vendor, joined by Benjamin Byron Davis, Karen Cliche, Dylan Hawco, Sarah Abbott, Shiloh O’Reilly, Kiori Mirza Waldman, Charlie Zeltzer, Charlie Storey, and Roth.
- Roth directed, produced, and co-wrote the unrated feature with longtime collaborator Noah Belson after filming last summer and wrapping in September 2025.
- The creative lineup features original music from Snoop Dogg, a score by Brandon Roberts, and practical effects by Oscar winner Adrien Morot with Steve Newburn, with Nas serving as executive producer through Mass Appeal.
- Marketing ramps up at CinemaCon in Las Vegas on Tuesday with swag, photo ops, and a Roth appearance as the film debuts as the first theatrical release under The Horror Section.