Overview
- The inaugural Disney x The Elf on the Shelf line features Mickey & Friends, Olaf, Disney Princesses, and Spider-Man.
- Products include themed outfits, props, accessories, kits, and elf carriers priced between $12.95 and $25.95.
- Pre-sales begin on Amazon in mid-July 2026, with a September 15 launch on The Santa Store and later rollouts to Target, Walmart, CVS, and Michaels.
- The Lumistella Company says this is its first inbound licensing partnership and the first time outside characters join the Scout Elf range.
- Executives say the collaboration responds to families who already stage Disney-themed elf scenes and vacation reveals, and they hint at adding more characters in future years.