Overview
- The company reported quarter results on Wednesday showing net sales rose 36% to $479.4 million and first-quarter adjusted EPS of $1.75 topped expectations.
- E.l.f. said it received about $50 million in tariff refunds in the quarter, which the firm said accounted for roughly 1,050 basis points of a 1,400-basis-point gross-margin gain.
- Using that momentum, E.l.f. raised its fiscal 2027 net sales outlook to about $1.94 billion–$1.97 billion and lifted its annual adjusted EPS forecast to $3.50–$3.55.
- Management plans to channel the refund proceeds into targeted price cuts and more marketing while expanding product lines including a new haircare launch and scaling Rhode and Naturium.
- The company is accelerating international rollout through Sephora partnerships, including Rhode in 19 European countries and the Elf brand in Brazil, positioning value pricing to win budget-conscious shoppers.