Overview
- La Noche de Mirtha will air with Mirtha Legrand hosting a Saturday night table that includes Adrián Suar and the cast of the new play Sottovoce, scheduled for the 9:30 p.m. slot on May 23.
- Almorzando con Juana will feature Chaqueño Palavecino, Cande Molfese, Carlos Belloso, Valeria Archimó and F1 journalist Florencia Andersen in a Sunday midday show set for 1:45 p.m. on May 24.
- Both El Trece programs are positioned head-to-head with Telefe offerings: La Noche de Mirtha versus La Noche de los Ex (Gran Hermano) on Saturday and Almorzando con Juana versus La Peña de Morfi on Sunday.
- Telefe’s La Peña de Morfi weekend lineup reportedly includes Los Palmeras, Los Alonsitos, a Coti hits musical and a table segment with Marixa Balli and the trio Midachi, highlighting a music-first counterprogramming strategy.
- The bookings underscore a common industry tactic where TV weekend slots are used to promote stage productions and tours and to court ratings, a dynamic sharpened by recent public awards for both hosts.