Overview
- AMVO reports 45.9 billion pesos in ecommerce sales, a 31 percent increase from 2024, accounting for 21 percent of campaign revenue.
- Six in ten Mexican internet users made a purchase during the event, with 27 percent buying online for the first time and broader participation from women and lower‑income segments.
- Web traffic to retail sites rose 24 percent on comparable days and 56 percent over the extended window, supported by more than 900,000 digital ads generating about 1.3 billion impressions.
- Electronics and fashion led online demand, beauty ranked strongly, and shopping behavior split roughly into 40 percent online‑only, 40 percent omnichannel, and 20 percent store‑only.
- Participation metrics differ by source: the AMVO and Economy Ministry cite about 216,000 merchants, while SAT reports 59 million transactions across 35,000 merchants.