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Ekta Kapoor Denounces Reuse of 'Pavitra Rishta' Title for New Zee TV Show

Her Instagram rebuke renews debate over originality in Indian television.

Overview

  • The producer called the decision to reuse the name "terrible ethics" and "intellectual bankruptcy" in a post referencing Zee TV’s upcoming series.
  • Reports say the new Pavitra Rishta is unrelated to Kapoor’s 2009 hit and is being created by Siddharttha Vankara with producer Aman Sachdeva.
  • Abrar Qazi and Priyanshi Yadav are reported as the leads, with Pallav Pradhan and Roopa Divetia in key roles.
  • Coverage citing the Times of India says filming is expected to start in January 2026 with a tentative February premiere.
  • Outlets note that the makers have not issued an official response, as fans invoke the legacy of the original show starring Sushant Singh Rajput and Ankita Lokhande.